We believe marketing’s job is to build relationships at scale, and your job is to leverage paid media channels, to both capture and create demand for our clients’ products and services.
At Proofpoint, we believe performance marketing isn’t simply about driving leads, but instead a core function of driving revenue by effectively distributing content and the strategic narrative message to the right audience, at the right time.
You will work with some amazing marketing and sales leaders in complex medtech, manufacturing and professional services firms. You will report to the Director of Demand Generation and partner with a content marketer, project manager, and various in-house and external creative resources to bring the overall marketing strategy to life.
Last, but not least, you will learn and follow our proven Relationship Velocity Framework to:
- Strategize, build and manage campaigns across paid search, paid social and display channels.
- Create media plans and performance forecasts, and then analyze, interpret and act upon performance data to effectively manage campaign budgets, to meet forecasted targets.
- Educate clients on how paid media affect relationship velocity efforts
What you'll need
- A strong mastery of data and statistical concepts
- Understand how paid media channels interact with and impact other marketing channels (e.g. SEO, email, PR, etc.)
- In-depth knowledge of paid search (Google Ads and Bing Ads) channels and platforms
- In-depth knowledge of paid social (LinkedIn, Facebook, Instagram, Twitter, etc.) channels and platforms
- In-depth knowledge of Google Display Network campaigns
- Exceptional organizational skills and attention to detail.
- Ability to balance multiple projects/client accounts.
- Strong written communication skills
About you
- You possess interpersonal skills to work with a variety of clients and internal stakeholders.
- You’re able to follow proven processes while thinking critically and creatively to achieve client goals.
- You have a willingness and hunger to learn, and are open to new experiences.
- You have a positive attitude and a proven work ethic.
- You make working with you an easy and enjoyable experience.
- You’re able to thrive in a fast-paced environment, and with a high-degree of independence.
- You’re comfortable and willing to operate within a certain degree of ambiguity. We’re looking for people that can figure things out, present solutions and ask for help when needed.
- You’re able to jump into existing client projects and pick-up the account without hesitation.
- You’re quick on your feet; a self-starter; and someone who takes direction well and doesn’t need to be instructed on something multiple times.
- You appreciate feedback and are willing to listen, but also able to speak up and share what’s on your mind. Our culture is transparent, open and direct. Passive-aggressiveness will not work at Proofpoint!
- You’re comfortable with and thrive in a remote and asynchronous environment.
- You exemplify kindness, integrity and collaboration. You care about your work and helping others.
- You’re POINTED in the Right Direction and embody our core values (Principled, Open-Minded, Inquisitive, Nimble, Transparent, Empathetic, Deliberate).
- You can see yourself standing behind and upholding our mission and vision as a company.
What success looks like
30 – LEARN
- Proficiency with all operations tools and workflow processes
- Know and exemplify Company Culture
- Meet and get to know the PPM Team
- Establish 1:1 meeting w/ Manager
- Shadow manager and execute (for review) all weekly and bi-weekly recurring optimization paid media tasks across assigned accounts
- Know, track and manage objectives and core KPIs for all assigned clients
- Take over management of at least 1 client’s paid media accounts
60 – BUILD
- Shadow manager and execute (for review) all monthly and quarterly recurring optimization paid media tasks across all assigned accounts
- Assume ownership of all recurring optimization tasks, across all assigned accounts
- Work with manager to put together monthly optimization roadmaps for all assigned clients
- Work with manager and account manager to put together QBR reports for all assigned clients
- Start discussing/building goals past 90-days with Manager
90 – DO
- Take over day-to-day ownership of all assigned paid media accounts
- Provide monthly paid media reports and summaries for all assigned paid media accounts
- Create monthly optimization roadmaps for all assigned paid media accounts
- Present paid media recommendations directly to clients during client meetings
About Proofpoint
We turn predictable customer behavior into predictable and scalable revenue.
Proofpoint Marketing is a distributed, B2B revenue marketing agency based in the Twin Cities, comprised of talented individuals from across the U.S. with a passion for the fundamentals of marketing and a deep curiosity toward the ever-evolving digital space.
We aren’t a typical agency. We believe in radical transparency. We believe in doing great work by putting people first. We believe your job shouldn’t come at the expense of your life. We believe in doing all things well and for the right reasons.
We’ll empower you to do your best work with the tools you need, undivided support from the team, a fully-flexible and remote work environment, and an expectation that you’ll help us change outdated marketing and business norms, and pave the way for others to follow.
